2021 has brought MJS Live in touch with a number of awesome new clients. Among these is the Martin Truex Jr. Foundation. The foundation’s signature fundraising event is an annual fashion show where the children who receive the benefits of the foundation’s generous donations walk the runway with a famous NASCAR driver in clothing they get to choose.
Due to ongoing concerns raised by the COVID-19 pandemic, the foundation elected to stream the event live to youtube this year in addition to their in-person show. The evening consisted of opening remarks, the fashion show itself, and finished with a concert featuring Cole Swindell and other musicians.
The foundation enlisted MJS Live productions not only to stream the event on the day of (to a viewership of over 700 live audience members online) but also to produce the annual catwalk intro video, annual foundation video, and a recap video of the event is well.
You can sample the stream, learn about the foundation, and watch some of our other productions for the foundation below.
View the Stream VOD
You can watch the stream from the Sept 15, 2021 event, themed “a night under the stars” to the right. Funds raised benefitted cancer initiatives at Atrium Health and Novant Health in Charlotte, N.C.
About the Foundation:
The Martin Truex Jr. Foundation is dedicated to raising awareness, boosting advocacy and raising funds for underfunded childhood and ovarian cancer initiatives.
The Martin Truex Jr. Foundation was started in 2007 by champion NASCAR driver, Martin Truex Jr., and long-time partner, Sherry Pollex. Originally started as a foundation to help children in need, Martin and Sherry found their hearts gravitating to serving children with stage 3c ovarian cancer. In 2014, Sherry was diagnosed with ovarian cancer. It was at that time the foundation refocused their mission to raise awareness, boost advocacy and generate financial support for underfunded cancer initiatives specific to childhood and ovarian cancers. A new logo was designed – a gold ribbon representing childhood cancer intertwined with a teal ribbon representing ovarian cancer, both turned on their sides to represent the racetracks Martin faces each week. Today, the Martin Truex Jr. Foundation works every day to improve the lives of children with cancer, women with ovarian cancer, and the individuals and families affected by them.