In September, 2019, our president Matthew Szczygiel was working as the Dimmer Technician for Luke Combs’ 2019 tour. Around then, he’d overheard a conversation between members of Luke’s creative and video team. At the time, there was no video content on the wall during Luke’s #1 hit song: Beer Never Broke My Heart – The title track of the tour – just IMAG, meaning live shots of the show. They wanted content.
Using a pre-existing neon sign graphic, Matt created an animation that was used in show for the rest of the season. Having turned the heads of management, he was urged by members of Luke’s team to put in a bid for all the content creation for the upcoming 2020 What You See is What You Get tour.
Zac Gaetano, our go-to camera op who is an assistant director at NBC universal would be in charge of 3d rendering and camera operation on shoots. Our resident photographer Dan Medici would be my second After Effects animator, our primary photographer, and our correspondent on site. Finally, Alec Yamartino would be our lead illustrator and artistic coordinator.